March 7th was all about Kony2012 – A video the American organization, Invisible Children, launched to raise awareness about the cruelty of warlord Joseph Kony. March 8th was about the afterthought. Did we just get swept away?
#savetheintern – a small big story on the brits, social media and political communication
Stats on social media world wide
The march trendbriefing from Trendwatch held some interesting numbers about social media world wide:
- Japan and Germany were the only countries out of 22 surveyed where a majority of online users did not use social networking. (Source: Pew, December 2010.)
- Twitter boasts 200 million accounts, and 95 million daily tweets. (Source: twitter.com, February 2011.)
- The Netherlands is the country with the deepest Twitter reach, with 22.3% of online adults using the service. Next up were Brazil (21.8%) Venezuela (21.1%) and Japan (20%). (Source: Comscore; December 2010.)
- The popular Chinese instant messaging platform QQ has over 600 million active users.(Source: QQ, March 2011.)
- Foursquare saw 380 million check-ins in 2010, up 3,400% on 2009 (Source: foursquare.com, January 2011.)
- Just 33% of internet users say they worry about how much information is available about them online, down from 40% in December 2006. (Source: Pew, May 2010.)
- The 500 million active Facebook users share over 30 billion pieces of content per month. The average user has 130 friends. (Source: Facebook, February 2011.)
I was impressed by the numbers, but the one about Germany struck me as odd, and not entirely consistent with other sources (but then again, numbers never are in this area :-) More a hint than a solid truth). Plus the web – and especially the social web – is ever changing.
Report: Facts on Danish companies use of social media – great expectations on a shoestring
Reading the newly released report on Danish companies use of social media, several findings seems extremely contradictory. And those contradictions are what’s keeping the Danish companies from turning their huge expectations into real results. In the following I’ve listed the 5 biggest challenges the report reveals.
Study: World’s largest companies have increased use of social media i 2010
Tomorrow, Social Semantics will reveal their findings on Danish corporations and organizations usage of social media. Until then, take a look at Burson-Marsteller’s Global Social Media Check-up for 2011. The study looks in to the usage of social media in some of the companies on the Fortune magazine’s Global 100 list.
Moroccan youth take on social media
Social media is becoming an increasingly powerful tool of communication in the Arab world, as illustrated by its role in the ongoing anti-government protests in Tunesia and Egypt. In Morocco, social media is also becoming increasingly popular amongst young people.
Blogs, Facebook and YouTube are among the most popular tools for the youth of Morocco to express themselves, share information and to challenge the state censorship.
