Twitter highlights from Community Conference

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Er Facebook lykken for kommunerne?

På scenen, Lille Sal, Musik Center Århus

På scenen, Lille Sal, Musik Center Århus

I sidste uge gav jeg et diskussionsoplæg på konferencen Digitaliser Danmark 2011 på sporet: “Government 2.0. – Nytte eller Hype?” omkring brugen af Facebook i det offentlige. Digitaliser Danmark er IT- & Telestyrelsens store årlige konference om digitalisering i det offentlige, så forsamlingen var en blanding af offentlige ansatte og it-leverandører.

Oplægget var bestilt af arrangørerne bag konferencen, og som man kan se på slides og præsentation, måtte jeg rundt om tanker omkring, hvad både lykke og kommuner/det offentlige og facebook er for størrelser, for at kunne give et håndgribeligt svar: Hvis borgerne er lykken for kommunerne, så er involveringsværktøjer og flere kanaler til at komme i kontakt med det offentlige også lykken. Men det kræver strategi, vilje og ressourcer. Og formodentlig også uddannelse og omstrukturering.

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A quick guide to better online debates

Anyone who’s hosted or participated in an online debate know that it’s delicate thing to keep alive, to the point and rewarding for all. Online debates are fragile and can easily be disrupted by a new user venting frustration, ranting without relevance or by the old guard, repeating themselves over and over again trying to hold on to the position in the network/forum/blog that they’ve come to acquire.

There are big money at stake if you can design a system or a way of handling comments, that will get you the first 50% of the way. In the light of the newly revised Facebook Comments plugin (which seems to solve some of the problems), here are a few tricks to keep you going. Because unfortunately it can’t all be solved with a plugin.

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Why Facebook matters in the 2011 election

This will be the first Danish election where Facebook serves as a supplementary public sphere for political discussion, mobilization and ridicule of the politicians.

The other day I was contacted by a Danish journalism student who wanted to interview me about the role of social media in the upcoming Danish election. She said she contacted me because; ”you’re the only media expert who has talked positively about the role of Facebook in the upcoming election.” Continue Reading…

Stats on social media world wide

The march trendbriefing from Trendwatch held some interesting numbers about social media world wide:

  • Japan and Germany were the only countries out of 22 surveyed where a majority of online users did not use social networking. (Source: Pew, December 2010.)
  • Twitter boasts 200 million accounts, and 95 million daily tweets. (Source: twitter.com, February 2011.)
  • The Netherlands is the country with the deepest Twitter reach, with 22.3% of online adults using the service. Next up were Brazil (21.8%) Venezuela (21.1%) and Japan (20%). (Source: Comscore; December 2010.)
  • The popular Chinese instant messaging platform QQ has over 600 million active users.(Source: QQ, March 2011.)
  • Foursquare saw 380 million check-ins in 2010, up 3,400% on 2009 (Source: foursquare.com, January 2011.)
  • Just 33% of internet users say they worry about how much information is available about them online, down from 40% in December 2006. (Source: Pew, May 2010.)
  • The 500 million active Facebook users share over 30 billion pieces of content per month. The average user has 130 friends. (Source: Facebook, February 2011.)
Source: www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.

I was impressed by the numbers, but the one about Germany struck me as odd, and not entirely consistent with other sources (but then again, numbers never are in this area :-) More a hint than a solid truth). Plus the web – and especially the social web – is ever changing.

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Report: Facts on Danish companies use of social media – great expectations on a shoestring

Reading the newly released report on Danish companies use of social media, several findings seems extremely contradictory. And those contradictions are what’s keeping the Danish companies from turning their huge expectations into real results. In the following I’ve listed the 5 biggest challenges the report reveals.

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Rapport: Danske virksomheder er stadig amatører, når det kommer til sociale medier

Social Semantics offentliggør i dag deres rapport om brug af sociale medier i danske virksomheder og organisationer. Jeg har tidligere haft muligheden for at se nærmere på dele af rapporten og givet kommentarer til de udvalgte fund. Disse indgår ikke i selve rapporten, men skal være en del af en selvstændig udgivelse senere på året.

Det spørgsmål i undersøgelsen, som fik flest ord med på vejen fra mig, var spørgsmålet omkring overvågning af sociale medier: ”Har I undersøgt, hvordan din organisation omtales i de sociale medier?”

Kun halvdelen overvåger, hvad andre siger om virksomheden

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Study: World’s largest companies have increased use of social media i 2010

Tomorrow, Social Semantics will reveal their findings on Danish corporations and organizations usage of social media. Until then, take a look at Burson-Marsteller’s Global Social Media Check-up for 2011. The study looks in to the usage of social media in some of the companies on the Fortune magazine’s Global 100 list.

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