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Hvad skal medier på Google+?

FDIM holdte i dag et arangement om det nyeste sociale netværk, Google+. Selvom firmaprofiler endnu ikke er en mulighed på Google+, var jeg blevet bedt om at give et bud på, hvordan medier som Berlingske (hvor jeg arbejder som community manager) kan bruge Google+.

For at blive klogere på det, spurgte jeg ud på Google+, og fik en lang række superkvalificerede bud. Her er fem af de måder medier kan bruge Google+ på, som mit netværk på Google+ gav mig:

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7 kendetegn ved det gode blogindlæg

Jeg er blevet spurgt af en kunde, om jeg ikke vil give mit bud på ”det gode blogindlæg”. Min umiddelbare reaktion? At ”det gode” afhænger utroligt meget af ens definition på godt. Er det masser af trafik? Er det dobbelt så mange kommentarer, som man plejer at få i snit? Er det omtale i medierne? At brugerne læser mindst to andre blogindlæg, efter de har læst ”det gode” indlæg? Osv. Osv. Men når det (kedelige strategiske) så er sagt, så er der nogle generelle ting, jeg vil mene, karakteriserer et godt indlæg.

For mig at se, kendetegnes et godt blogindlæg ved følgende 7 egenskaber, der skal være på plads, for at bloggeren kan skabe ”det gode blogindlæg”.

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Webinar: Keeping social media social

Today I gave my first webinar entitled “How to make social media social?” I chose to focus on the two main questions raised in the invitation outlining my talk:

  • How can we invite, engage and involve?
  • How can we keep the initiative alive and avoid social death?

There are lots of ways in which you can approach the question on keeping social media social. For me, the key is an understanding of social media as consisting of people and as tools to reach them. If you chase logos and just want to be on Facebook, you’ll find it hard to create an engagement with your users, because your objective from the get go was about you; not them. You have to want them in order to succeed.

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Chinese journalists use social media for “unfit” stories

Recently I was invited to China and Hong Kong by International Media Support (IMS) to talk to students and investigative journalists about the use of social media in journalism and in the West. Here’s the article I wrote for i-m-s.dk:

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Er Facebook lykken for kommunerne?

På scenen, Lille Sal, Musik Center Århus

På scenen, Lille Sal, Musik Center Århus

I sidste uge gav jeg et diskussionsoplæg på konferencen Digitaliser Danmark 2011 på sporet: “Government 2.0. – Nytte eller Hype?” omkring brugen af Facebook i det offentlige. Digitaliser Danmark er IT- & Telestyrelsens store årlige konference om digitalisering i det offentlige, så forsamlingen var en blanding af offentlige ansatte og it-leverandører.

Oplægget var bestilt af arrangørerne bag konferencen, og som man kan se på slides og præsentation, måtte jeg rundt om tanker omkring, hvad både lykke og kommuner/det offentlige og facebook er for størrelser, for at kunne give et håndgribeligt svar: Hvis borgerne er lykken for kommunerne, så er involveringsværktøjer og flere kanaler til at komme i kontakt med det offentlige også lykken. Men det kræver strategi, vilje og ressourcer. Og formodentlig også uddannelse og omstrukturering.

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A quick guide to better online debates

Anyone who’s hosted or participated in an online debate know that it’s delicate thing to keep alive, to the point and rewarding for all. Online debates are fragile and can easily be disrupted by a new user venting frustration, ranting without relevance or by the old guard, repeating themselves over and over again trying to hold on to the position in the network/forum/blog that they’ve come to acquire.

There are big money at stake if you can design a system or a way of handling comments, that will get you the first 50% of the way. In the light of the newly revised Facebook Comments plugin (which seems to solve some of the problems), here are a few tricks to keep you going. Because unfortunately it can’t all be solved with a plugin.

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Stats on social media world wide

The march trendbriefing from Trendwatch held some interesting numbers about social media world wide:

  • Japan and Germany were the only countries out of 22 surveyed where a majority of online users did not use social networking. (Source: Pew, December 2010.)
  • Twitter boasts 200 million accounts, and 95 million daily tweets. (Source: twitter.com, February 2011.)
  • The Netherlands is the country with the deepest Twitter reach, with 22.3% of online adults using the service. Next up were Brazil (21.8%) Venezuela (21.1%) and Japan (20%). (Source: Comscore; December 2010.)
  • The popular Chinese instant messaging platform QQ has over 600 million active users.(Source: QQ, March 2011.)
  • Foursquare saw 380 million check-ins in 2010, up 3,400% on 2009 (Source: foursquare.com, January 2011.)
  • Just 33% of internet users say they worry about how much information is available about them online, down from 40% in December 2006. (Source: Pew, May 2010.)
  • The 500 million active Facebook users share over 30 billion pieces of content per month. The average user has 130 friends. (Source: Facebook, February 2011.)
Source: www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.

I was impressed by the numbers, but the one about Germany struck me as odd, and not entirely consistent with other sources (but then again, numbers never are in this area :-) More a hint than a solid truth). Plus the web – and especially the social web – is ever changing.

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