Kun 7,6% af CEO’erne fra Fortune 500-listen er på
“More than half the U.S. population has eagerly embraced sites like Facebook and more than a third are using Twitter, yet only 7.6% of Fortune 500 CEOs have bothered to jump on Facebook, and just 4% have opened Twitter accounts. All in, 70% of big company CEOs have no presence on social networks”.
“CEOs need to champion innovation wherever it exists. Social media is just one form of innovation, and you can be sure there is much more coming down the pike. (…) CEOs who shun social media risk losing touch with some of their most lucrative customers, prospects and influencers. I’m just saying it is time to jump on.”
Tænk medie før social og indse fejlen
“This lack of engagement would be similar to 50% of the world using email with big CEOs holding out; or 50% of your customers shopping online but no CEOs trying it,” skiver Josh James.
“I happen to be a fan of Malcom Gladwell. But, his article on social media and activism had some absurdities in it. Malcom Gladwell did not write an article against using telephones for politics, because telephones are an integrated part of Malcom Galdwell’s worldview and life. He didn’t grow up in a world, where at 17 years old, at 2.30 in the morning he’s on his computer talking to his friends on Skype chat. This distinction about the offline and the online world, doesn’t exist. That’s a silly distinction. At this point it’s integrated the way telephones are in Malcom Gladwells world.
“There’s nothing mystifying about social media. Yes, there are metrics that we can look at and best practices that we should study, but at the end of the day, social media is just that: Social. It’s asking questions; it’s being real, being authentic and honest, and it’s not being overtly professional and serious”.
At have travlt er ingen undskyldning
“employees feel that companies with CEOs who use social media are much better positioned for success. In addition to enhancing the brand, employees believe that social CEOs help the company on most every front including recruiting, trustworthiness and sales.“
Verden har forandret sig…
“If they persist in lagging far behind the general population in social media participation and not delivering value to the shareholders that is there for the taking, they may not be CEOs for much longer.”