“The Super Bowl garnered 12.2 million comments on social networks like Twitter and Facebook during the game’s recent telecast, up 578% from last year’s game, according to Bluefin Labs. The Grammy Awards racked up 13 million social-media comments during the broadcast, up 2,280% from last year. (The show also had a surge in TV viewers, likely due in part to the death of Whitney Houston the day before the awards.)”
Sharing the stage
“Even the after-show party-scene glamour will be socially leveraged. Vanity Fair, which famously throws an Oscar party, will have a staffer tweeting from the party, and video footage of the celebration will go online hourly throughout the party, says Chris Rovzar, Vanity Fair’s digital editor.”
We the mainstream are coming!
…but can we ruin it?
I can’t help thinking: How much should we take up the spotlight and but in, before we get tired of ourselves?Or, since it’s still a mainstream event televised to the masses: how much should the media cater and put us on the screen, before we get tired of ourselves?