We are going to the awards!

It’s Oscar night 2012 on Sunday and by the looks of it, social media will be the big star, aka you + me = we will be stars!! Yay!

If you look at the other big television event this year, they have all exceeded expectations about how much people will participate and way in with thoughts and comments via Twitter and Facebook:
“The Super Bowl garnered 12.2 million comments on social networks like Twitter and Facebook during the game’s recent telecast, up 578% from last year’s game, according to Bluefin Labs. The Grammy Awards racked up 13 million social-media comments during the broadcast, up 2,280% from last year. (The show also had a surge in TV viewers, likely due in part to the death of Whitney Houston the day before the awards.)”
And the more we way in, the more the networks and the established media are trying to include that in their coverage. It’s clear: We ARE stars! We finally made it in to the big league!

Sharing the stage

The amount of voices that can speak about something have never been greater, but we aren’t winners alone – the major players are still the same: networks transmitting and staging the scene, comitiees electing and football teams playing. These power players have all found a way to capitalize on our need to speak and contribute. Especially the media seems to be in this game as crowd pleasers. You and your thoughts via social platforms, are used by them to keep you happy – they can give you the footage you want, ask the questions you asked and highlight your post to make you feel special and talk more, contribute more and costume/watch more. The way networks seems to be using social media, is like an ongoing, public focus group, constantly absorbing the data in almost realtime.
So yes, we do get a bigger say in it all, and cramp the stage we only observed before, but we are still backing those who define the stage itself. They are as much winners, as we are.

True stars?

The losers seem to be the people we are interested in (which makes the media – the pleasers – interested too): the famous people . The ones  we are all talking about  – we + the media.  They are never alone, and are always expected to be  on – online, on camera  – and only off in the socially unacceptable way, never completely out of contact. Like the old Studio Stars of the golden age of Hollywood were owned by the studios, we now own the unrestricted access to the celebraties.
“Even the after-show party-scene glamour will be socially leveraged. Vanity Fair, which famously throws an Oscar party, will have a staffer tweeting from the party, and video footage of the celebration will go online hourly throughout the party, says Chris Rovzar, Vanity Fair’s digital editor.”
Kinda ruins the feel of a backstage, no? But then again, backstages are more useful for someone’s personal branding, if all the ones who are not backstage, knows that you are. You win some, you lose some, right?

We the mainstream are coming!

I can’t help the feeling that we – us on social media getting in on the coverage of stars – are the pretty but bland mainstreamers that when they start showing up at a bar, you know it’s only a matter of time before the cool kids go somewhere else and the magic disappears.

…but can we ruin it?

Even mainstream events needs their edgy characters that fall out of place and are different, in order to get mainstream’s attention. Take Simon Cowell on American Idol – could it stay interesting season after season, year after year, if it wasn’t for our urge to get his next outrageous comment? No. It’s as much about them, as it is to see yourself get the chance to be a star that’s appealing.
I can’t help thinking: How much should we take up the spotlight and but in, before we get tired of ourselves?
Or, since it’s still a mainstream event televised to the masses: how much should the media cater and put us on the screen, before we get tired of ourselves?
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