Wired.com gave bloggers and amateur publishers a gift today. Thet are now making all of the photographs taken by their inhouse staff available through a new Flickr stream and giving you permission to use them under Creative Commons. All you need to do is credit Wired, the photographer and link back to the original article. You’re allowed to mix and match the photos and repost, as long as you still give proper accreditation. Only no-go, is if you want to use the photos for commercial purposes. Then, you have to pay.
Great community stunt
They’ll keep updating their Flickr stream with new editorial pictures, which basically means that they can become the photo agency for bloggers, writing about the same subjects as them. Last I checked that community is huge.
And a huge portion of those, are Wired readers that Wired needs to keep buying the magazine – physical copy or Ipad – to stay in business. As much as it is a branding issue, and a message to the publishing industry, it’s also a clever community stunt, nuturing the core readers of the magazine itself – I just went from a reader of Wired’s content to a sub-publisher, bringing their material to a wider audience.
I also became a grateful blogger. Every blogger knows that images are wonderfull to have on your site, and many blog-themes pushes you to add an image to each post. It makes the site more attractive, but it also adds time to the blogging process itself. Something that most amateur bloggers such as myself don’t really have. We’d rather spend our time writing and researching than finding and editing imagery.
So once more: thank you Wired! Looks like it can be a win-win for the both of us.
The photo in this post is from Wired’s photo pool, and was originally published in the article: “From Art, Madness and Electronics at Maker Faire 2010.“