At a mini-New Media Days today Molly Wood from CNET offered ten steps for better and more profitable online journalism.
I didn’t get step 1 and 2 (I was tweeting…), but here’s the main points from Molly Wood, first about Twitter presence:
- You gotta be on Twitter for real, with your personality.
- Everyone on Twitter is a source.
- You’ve gotta report in real time about what you will be reporting.
At CNET they want to be as sociable as possible. They have great succes with their live-chat, which they record for later viewing and commenting.
Step 4: Make great content. Content has become as common as salt.
”To get people to pay for content you need to make it that really fancy Haiwaiian pink sea salt. It has become all about packaging.”
Molly Wood says that it is a huge shift moving from straightforward news reporting to information that has to come with personality and analysis: ”What is going in on is raining on us”.
Step 5. Cultivate talent, personality, authencity. Give people personal brands – and make people want to follow you on Twitter.
Step 6. Use video. The numbers are just getting more and more crazy. In US advertising is moving from TV to online, so give them a chance to put ads in videos.
Step 7. Be mobile. Again, the numbers show a clear trend.
Step 8. Be everywhere. Make your content available on tablets, in the living room (TV, blueray, X-box, Playstation 3), and on phones. Also remember: ”RSS is totally back! It doesn’t look ugly anymore”.
Step 9. Remember your user.
Step 10. Be brave!
”It’s a scary time for content, but it’s so exciting. This is a time to go experiment. You talk to the audience directly and they tell you what you want.”
And an 11th point would be: “Create fan-pages on Facebook for journalists. People are important enough.“