Study: World’s largest companies have increased use of social media i 2010

Tomorrow, Social Semantics will reveal their findings on Danish corporations and organizations usage of social media. Until then, take a look at Burson-Marsteller’s Global Social Media Check-up for 2011. The study looks in to the usage of social media in some of the companies on the Fortune magazine’s Global 100 list.

The findings are interesting:

  • The Majority of Fortune Global 100 companies use at least one social media platform – up 6% from the 2010 study.
  • One-quarter of global companies are active on all platforms: Facebook, Twitter, youtube, corporate blogs and other regional microblogging platforms.
  • The companies have increased their activities on Facebook.
  • The European companies have less views on their Youtube-channels than the Asian and American companies (which might be due to language barriers etc.).
  • If the company already have a blog, they’ve increased their usage of the platform.

See the key points in their presentation and press release. It’ll be interesting to compare the findings to the Danish study.

Burson-Marsteller 2011 Global Social Media Check-up

View more presentations from Burson-Marsteller.
Update: Social Semantics will reveal the findings to the press and their partners on the 28. of February, but it will not be made public before march the 2.
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