Warning: Creating default object from empty value in /var/www/web70/web/wp-content/themes/StandardTheme_25/admin/functions.php on line 229
Study: World's largest companies have increased use of social media i 2010 | Digitale tanker fra hverdagen

Study: World’s largest companies have increased use of social media i 2010

Tomorrow, Social Semantics will reveal their findings on Danish corporations and organizations usage of social media. Until then, take a look at Burson-Marsteller’s Global Social Media Check-up for 2011. The study looks in to the usage of social media in some of the companies on the Fortune magazine’s Global 100 list.

The findings are interesting:

  • The Majority of Fortune Global 100 companies use at least one social media platform – up 6% from the 2010 study.
  • One-quarter of global companies are active on all platforms: Facebook, Twitter, youtube, corporate blogs and other regional microblogging platforms.
  • The companies have increased their activities on Facebook.
  • The European companies have less views on their Youtube-channels than the Asian and American companies (which might be due to language barriers etc.).
  • If the company already have a blog, they’ve increased their usage of the platform.

See the key points in their presentation and press release. It’ll be interesting to compare the findings to the Danish study.

Burson-Marsteller 2011 Global Social Media Check-up

View more presentations from Burson-Marsteller.
Update: Social Semantics will reveal the findings to the press and their partners on the 28. of February, but it will not be made public before march the 2.
Related Posts with Thumbnails

Wow. It's Quiet Here...

Be the first to start the conversation!

Leave a Reply:

Gravatar Image