Tomorrow, Social Semantics will reveal their findings on Danish corporations and organizations usage of social media. Until then, take a look at Burson-Marsteller’s Global Social Media Check-up for 2011. The study looks in to the usage of social media in some of the companies on the Fortune magazine’s Global 100 list.
The findings are interesting:
- The Majority of Fortune Global 100 companies use at least one social media platform – up 6% from the 2010 study.
- One-quarter of global companies are active on all platforms: Facebook, Twitter, youtube, corporate blogs and other regional microblogging platforms.
- The companies have increased their activities on Facebook.
- The European companies have less views on their Youtube-channels than the Asian and American companies (which might be due to language barriers etc.).
- If the company already have a blog, they’ve increased their usage of the platform.